Communicating in a timely and effective manner during a crisis is essential to protecting or at least mitigating damage to corporate reputation. Without it, the hard work of building and maintaining a good reputation can be permanently undermined if not destroyed in mere moments. It is noteworthy that organizations are often remembered more for how they managed an incident than for the incident itself. It is also significant that the impetus for developing crisis communication plans and ensuring that management is prepared to respond most often comes from the board of directors.
On November 24, Jane Shapiro, SVP and National Crisis Communications Lead at Hill+Knowlton Strategies Canada, will discuss what is motivating more boards and other governance professionals to undertake crisis communications preparedness activities, what the roles and responsibilities of boards are in a crisis and how boards and management can best work together in urgent situations. The webinar will also explore the core elements of crisis communications plans and the importance of testing plans in advance of the potential need to activate them.
Crisis Management for Governance Professionals – Wednesday, November 24, 2021 | 60-minute zoom webinar
BC: 10:00 am PT; AB: 11:00 am MT; ON/QC 1:00 pm ET; Bermuda 2:00 pm AT
Speaker: Jane Shapiro, SVP and National Crisis Communications Lead at Hill+Knowlton Strategies Canada
Jane Shapiro, Senior Vice-President, National Crisis Communications Lead, Hill+Knowlton Strategies Canada – Jane has more than 30 years of experience in corporate, consulting and government environments. She works on complex client matters to gain community and stakeholder acceptance and enhance, preserve or minimize damage to corporate reputation.
Jane works with executive teams and corporate boards in both the public and private sectors, providing counsel and support on difficult and often urgent situations which have included governance issues, executive terminations, investigations, cybersecurity attacks, legal actions, restructuring, environmental incidents and public engagement in political and community-sensitive environments.
Jane develops crisis communication plans and delivers simulation exercises designed to prepare organizations to manage urgent situations effectively. She is a frequent speaker on issues and crisis management and an experienced media and presentation trainer.
Prior to joining H+K, Jane worked at another global agency, in public affairs with multinational corporations in the oil and gas and pharmaceutical industries and in both government and political offices.
Jane has a master’s degree in political economy from the University of Toronto. She served as a mentor in the Rotman Business School’s mentorship program. She has a certificate from the Institut de Francais,Villefranche-Sur-Mer, France.
CGIC has been empowering aspiring governance professionals to excel for 100 years. There has never been a better time to be involved in governance and be an advocate for CGIC. We are a community and together we will excel as leaders in the practice of good governance for 100 more.
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